Always Keep The Eye In Focus

Eye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera, or is backlit with face in partial darkness.

* This Sony 7RM3 DSLR Camera image is for illustration purpose only. Actual image may vary.

Real-Time Eye AF For Animal

It supports animal tracking, allowing fast, precise, automatic detection and tracking of animal eyes with just a half-press of the shutter button.

* This Sony 7RM3 DSLR Camera image is for illustration purpose only. Actual image may vary.

Fast Continuous Shooting With AF/AE At Up To 10fps

With new shutter charge unit and image processing system refinements, the Alpha 7 III can shoot continuously at up to 10fps with AF/AE tracking. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst.

* This Sony 7RM3 DSLR Camera image is for illustration purpose only. Actual image may vary.

Touch Screen LCD for Intuitive Focus Operations

A 7.5 cm (3.0-type) LCD touch screen with 1.44 million dots makes focus operation intuitive and instant. You can simply touch the monitor screen to specify a desired focus point with Touch Focus. Also, the Touch Pad function lets you drag the focus frame to another point with a fingertip on the LCD screen as you monitor the shot through the viewfinder.

* This Sony 7RM3 DSLR Camera image is for illustration purpose only. Actual image may vary.

In-Body 5-Axis Image Stabilisation with 5.0-Stop Shutter Speed Advantage

The system compensates for five types of camera shake that tend to blur images: pitch/yaw shake when shooting at longer focal lengths; X/Y shake in close-up shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster shutter speed, so the camera can take full advantage of its imaging capability.

* This Sony 7RM3 DSLR Camera image is for illustration purpose only. Actual image may vary.

Smooth PC Tethering via USB 3.1 Gen 1 Port

A USB Type-C™ port supporting fast USB 3.1 Gen 1 facilitates high-speed PC Remote transfer of large RAW data files, so you can quickly review images on a PC and continue shooting without delay. Also, a setting to transfer only JPEG files to PC lets you check images via PC even more quickly after continuous shooting because the camera doesn't have to send big volumes of RAW data.

* This Sony 7RM3 DSLR Camera image is for illustration purpose only. Actual image may vary.

Clear, Natural, Realistic 4K movies

For high-resolution 4K movies with minimal moiré and jaggies, Super 35 mm mode with full-pixel readout without pixel binning condenses approximately 1.8 times the amount of data required for 4K movies (QFHD: 3840 x 2160). Advanced image processing makes it possible to record full-frame 4K movies with dramatically improved image quality in the mid-to-high ISO range, so you make the most of the 4K movie format's unique potential in every shot.

* This Sony 7RM3 DSLR Camera image is for illustration purpose only. Actual image may vary.

Wide Range of 56 Native Mirrorless Lenses

Capture the world the way you see it with wide range of mirrorless camera lenses available for Sony mirrorless cameras. The compact and lightweight Sony lens provides excellent corner-to-corner resolution and beautiful bokeh. Sony’s 56 mirrorless native lenses are designed for today and tomorrow’s cameras and image sensors.

* This Sony 7RM3 DSLR Camera image is for illustration purpose only. Actual image may vary.