Always Keep The Eye In Focus

Eye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera, or is backlit with face in partial darkness.

* This Sony Alpha-7M3K DSLR Camera image is for illustration purpose only. Actual image may vary.

Real-Time Eye AF For Animal

It supports animal tracking, allowing fast, precise, automatic detection and tracking of animal eyes with just a half-press of the shutter button.

* This Sony Alpha-7M3K DSLR Camera image is for illustration purpose only. Actual image may vary.

Fast Continuous Shooting With AF/AE At Up To 10fps

With new shutter charge unit and image processing system refinements, the Alpha 7 III can shoot continuously at up to 10fps with AF/AE tracking. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst.

* This Sony Alpha-7M3K DSLR Camera image is for illustration purpose only. Actual image may vary.

Smooth PC Tethering via USB 3.1 Gen 1 Port

A USB Type-C 32 port supporting fast USB 3.1 Gen 1 facilitates high-speed PC Remote transfer of large RAW data files, so you can quickly review images on a PC and continue shooting without delay. Also, a setting to transfer only JPEG files to PC lets you check images via PC even more quickly after continuous shooting because the camera doesn't have to send big volumes of RAW data.

* This Sony Alpha-7M3K DSLR Camera image is for illustration purpose only. Actual image may vary.

In-Body 5-Axis Image Stabilisation with 5.0-Stop Shutter Speed Advantage

The system compensates for five types of camera shake that tend to blur images: pitch/yaw shake when shooting at longer focal lengths; X/Y shake in close-up shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster shutter speed, so the camera can take full advantage of its imaging capability.

* This Sony Alpha-7M3K DSLR Camera image is for illustration purpose only. Actual image may vary.

Touch Screen LCD for Instant Focus Operation

A 3.0-type 922K-dot LCD screen offers Touch Focus to focus instantly on a point that you touch on the screen and Touch Pad to drag the focus frame with a fingertip on the LCD as you monitor the shot through the viewfinder. This LCD tilts up by as much as 107 °, and down by as much as 41 ° for flexible, convenient camera holding and shot monitoring.

* This Sony Alpha-7M3K DSLR Camera image is for illustration purpose only. Actual image may vary.

S-Gamut/S-Log Shooting

S-Log shooting* gives you the flexibility to make more expressive movies by performing colour grading in post-production. The S-Log3 and S-Log2 gamma curves feature a wide dynamic range (up to 1,300% larger than Rec. 709) that can help minimise blown highlights and crushed shadows.

* This Sony Alpha-7M3K DSLR Camera image is for illustration purpose only. Actual image may vary.

Wide Range of 56 Native Mirrorless Lenses

Capture the world the way you see it with wide range of mirrorless camera lenses available for Sony mirrorless cameras. The compact and lightweight Sony lens provides excellent corner-to-corner resolution and beautiful bokeh. Sony’s 56 mirrorless native lenses are designed for today and tomorrow’s cameras and image sensors.

* This Sony Alpha-7M3K DSLR Camera image is for illustration purpose only. Actual image may vary.