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LG 127 cm (50 inch) Ultra HD (4K) Smart TV, 50UM7700PTA
Key Features
  • AI ThinQ with Google Assistant
  • 4K Resolution on IPS Display
  • Quad Core Processor, True Color Accuracy
  • 4K Active HDR, DTS Virtual:X
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  • Wall Mount Bracket included with this TV
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  • Warranty: 1 Year manufacturer warranty
  • Offer Price: ₹79,990
  • MRP: 87990 (Inclusive of all taxes)
  • You Save: 9%(₹8,000)
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  • Overview
  • Description
  • Specifications


You're looking at the LG 50UM7700 Smart TV. It's a 50-inch, 4K (3840 x 2160) panel, and it's the right kind of technology for setting up a great home entertainment setup. The LG 50 UHD Smart LED TV 50UM7700 is a premium TV and that also means, you get treated to a quality, IPS panel. This technology is best known for its detailed images, viewing angles and accurate colours. You can also enjoy thousands of hours of quality content streamed straight from Netflix. The LG 50UM7700 runs LG's own webOS platform, which supports a wide collection of apps. There are plenty of smart features, customisation options and a colourful interface that make it great fun to use. You can even connect the TV to the internet using either an Ethernet connection, or Wi-Fi. The two USB ports can be used to connect drives and play content across a variety of media formats. There are also 3 HDMI ports that you can use to connect a set top box, a laptop, a gaming console, for example.

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Revel into the world of endless and remarkable entertainment with an amazing picture quality with LG 127 cm (50 inch) Ultra HD Smart TV. This LG Smart TV is here to keep you entertained all day long. With innovative features, this smart TV brings to you quality showbiz. Rest assured of a relaxed, all-immersive cinematic time with the great visual appeal, unparalleled audio and video delivery and a plethora of added new features from the LG Smart TV.

AI Smart.
The New Smart
Evolved by AI
Expand your TV viewing experience with both the Google Assistant and Amazon Alexa. Just ask, and LG AI TV satisfies your curiosity in your interests, offers recommendations for your tastes and controls devices on your demand.

4K Resolution on IPS Display
Experience more realistic 4K images with fine detail and vivid color on the IPS display offering four times greater resolution than Full HD.

Quad Core Processor
The Origin of 4K Images
A fast, accurate quad-core processor eliminates noise and creates more dynamic color and contrast. Low-resolution images are up-scaled and reproduced at close to 4K quality images.

True Color Accuracy
The slightest color difference is accurately reflected to deliver sharper, richer, and more realistic colors.

4K Active HDR
for Incredible Detail
4K Active HDR optimizes every scene, delivering delicate detail and rich color. The multi-HDR format, including HDR10 and HLG, coupled with LG’s dynamic scene-by-scene adjustment technology, lets you enjoy any video content in amazing HDR quality.

DTS Virtual:X Adding
Another Dimension to Sound
You will enjoy rich, flawless, multi-dimensional audio as the built-in speakers on your TV deliver sound from all angles.

One Touch Sound Tuning
Get the best sound no matter how you have arranged your room and where you are sitting. With the technology recognizing your watching spot, you can fully enjoy the optimized sound.

Magic Remote
Feel the magic with Bluetooth based LG Magic Motion Remote that can work from any direction. So no more standing in front of your TV or Set Top Box to operate it, you can do so from any corner of the room.

Live Smarter with AI ThinQ
Now enjoy your favourite movies & TV series on Netflix, Hotstar, Amazon Prime and many more on your LG Smart TV with WebOS.

Choose, Connect and Enjoy
Enjoy your favourite movies or any content on your TV in higher resolution by connecting your USB or other external hard drives. Also, connect your Bluetooth Headset or HTS/Sound Bar Wirelessly with TV through 2 Way Bluetooth connectivity.

Airplay2-Connect your Apple devices Seamlessly
Seamlessly connect your Apple devices to your TV to play videos, music, photos and more content directly to your TV. You can enjoy the high quality contents from the largest video libraries, iTunes.

Home Dashboard
Home at Your Command.
All in One Place.
Using the intuitive Home Dashboard, you can access connected smart devices remotely from one big screen. Create your unique daily routine with the Magic Remote.

Simple yet Exquisite Design
A slim bezel and sleek modern lines add a premium design aesthetic to your

space and enhance your viewing experience.


General Information
TV Display
    Refresh Rate
    50 Hz
    Display Type
    Ultra HD (4K)
    TV Speaker Type
    Down firing
    Surround Sound Technology
    Screen Size (Diagonal)
    127 cm (50 inch)
    Panel Type
    Screen Resolution
    3840 x 2160 - Ultra HD
SMART TV Features
    Preloaded Apps
    Netflix, Amazon
    TV Operating System
HDMI & USB Ports
    No. of USB Ports
    No of HDMI Ports
TV Audio Related
    No. of Channels
    2 Channel
    Rated Speaker Output Power (RMS)
    20 Watts
TV Connectivity Choices
    Stream Content from devices
    Connect to DVD Players via
    Composite (av), HDMI
    Schedule Recording
    Record as you watch
    Additional Connectivity
    RF In, LAN, Bluetooth
TV Placement on Stand
    Width (With Stand)
    113 cms
    Depth (with stand)
    23.1 cms
    Height (with stand)
    72.2 cms
    Weight (with stand)
    11500 grams
TV Placement Wall Mounted
    Width (Without Stand)
    113 cms
    Height (without stand)
    66.3 cms
    Depth (without stand)
    8.63 cms
    Weight (without stand)
    11300 grams
Formats Supported
    Connect to Home Theatre via
    Digital Optical, HDMI
    Connect to Router via
    Wi-FI, Ethernet LAN
Power Details
    Power Supply
    AC 100 - 240 V
Additional Features
  • One Touch Sound Tuning
  • Magic Remote, Scheduled Recording
  • AC 100 - 240V 50-60Hz power supply
  • Ultra HD 3840 x 2160 Resoltion
  • HDR Dynamic Tone Mapping
  • Multiple picture mode, Network File Browser
  • Dolby Digital Decoder, Voice Recognition
  • Down Firing sound, Netflix, Amazon Direct keys
  • AI Acoustic Tuning, Voice Recognition
  • Optical Sound Sync, Wireless Sound Sync
  • Universal Control, Point, Wheel, Voice Remote modes
In The Box & Warranty
    In The Box
    Magic Remote, User Manual
    1 Year
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