SELF-LIT LG OLED

The Power of SELF-LIT PiXELS

LG OLED TV is unique thanks to its self-lit technology. Over 33.2 million self-lit sub-pixels come together to deliver the next level of TV. Enjoy the deepest blacks, richest colors, and most realistic picture quality.

Watch It

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

Play It

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

Feel It

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

Live It

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

α9 Gen3 AI Processor 4K

An evolutionary TV experience

With deep learning algorithms, α9 Gen3 AI Processor analyzes the on-screen content to deliver content as its most immersive. All adjustments are automatic, enhanced for the ultimate picture and sound, to make every viewing a spectacular one.

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

AI ThinQ

TV takes a leap forward

Transform your TV into a central hub with the intelligent AI ThinQ. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition. Also, with the Google Assistant and Amazon Alexa built-in, LG OLED TV makes life so much more convenient.

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

True Cinema Experience

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

Complete Sports Experience

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

Ultimate Gaming Experience

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

Full Luxury Experience

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

True Cinema Experience

SELF-LIT PiXELS make cinema more expressive

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

Dolby Vision IQ and Atmos

Enjoy professionally mastered visual and sound

Watch movies the way they should be – absolutely breathtaking. With Dolby Vision IQ, screen brightness, color, and contrast are intelligently adjusted for content genre and lighting conditions. Dolby Atmos delivers the immersive audio experience, for maximum enjoyment of all content.

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

FILMMAKER MODE

Watch it the way it's shown in cinemas

The processor automatically adjusts the picture, turning off motion smoothing for the full motion picture effect. Watch films with the creative intent and cinematic experience preserved. Enjoy all your content at the cinematic standard and feel the full artistic intent of every film. Hear it from the industry’s best.

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

Unlimited Entertainment

Housing all your entertainment

Dive into the wide variety of content to choose from Disney+ Hotstar, the Apple TV app, Netflix and Prime Videos. From the latest movies, TV shows, and documentaries, live sports and more, find them all here in one place. Just sit back and enjoy.

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

Disney+

All your favorites, all in one place

Disney+ gives you full access to stream classics, binge on new Originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more - there's something for everyone.

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

The Apple TV app

The home of Apple TV+ and much more

Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. It’s personalized and expertly curated, so you’ll discover the best of what’s on. And it’s all in the Apple TV app.

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

Ultimate Gaming Experience

SELF-LIT PiXELS make gaming more responsive

The new 121.92 cm (48 inch) LG OLED takes personal gaming to a new level.

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

G-SYNC Compatible

Play every game at a higher standard

As the first TVs to offer NVIDIA G-SYNC Compatible support in the industry, LG OLED is the ultimate choice for your gaming setup. All your PC games will be clearer and smoother with less stutter, lag, and flicker. Stay on the winning side with the best TV for gaming.

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

VRR, ALLM and eARC

Smoother gameplay for the win

A higher frame rate, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel) all meeting HDMI 2.1 specifications. These latest features allow fast-moving content in higher resolution and smooth, synchronized graphics. It's a more lifelike gaming experience.

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

Low Input Lag and Fast Response Time

Don't lag behind the competition

Dominate your way to victory with LG OLED TV. With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity. Feel truly in-game with high-speed motion and gameplay.

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

HGiG profile

More immersive HDR gaming

HGiG delivers the gaming graphics best matched with the identified TV specifications and performance levels on your TV. With LG OLED, play from a wide selection of games with the confidence in a TV that will show every game at its absolute best.

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

Eye Comfort Display

Watch more with easy viewing

Binge watch with less blue light and easier viewing. LG OLED TVs surpass standards for blue light, flicker, and high-quality imaging.

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

Complete Sports Experience

SELF-LIT PiXELS make sport more realistic

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

Sports Alert

Stay on top of your games

Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

OLED Motion Pro

See every movement in detail

Residual image (motion blur) must be avoided at all costs when watching sports. Now, with OLED Motion Pro feature, watch every quick and subtle movement of every player without the blur on your TV. With LG OLED, there's no need to worry about blur of flicker.

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

Bluetooth Surround Ready

Big sound for the big game

Connect any two Bluetooth speakers to help create a surround sound effect. Become more immersed in the game and get the feeling of a live atmosphere.

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

Full Luxury Experience

SELF-LIT PiXELS make life more artistic

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.

A stylish home addition

The ultra thin wallpaper display adds more elegance and style to your room wherever you choose to place it. The TV stands beautifully amongst your interior and delivers an immersive viewing experience for every piece of content.

* This LG OLED48CXPTA Television image is for illustration purpose only. Actual image may vary.