CCD sensor with 20.1 megapixels

26mm wide angle lens with 6x optical zoom

High-resolution 720p HD movie shooting

Picture Effect for both still images and movies

Party Mode

Dedicated Movie button

Shoot and Show Off Detailed Photographs
Its Super HAD CCD sensor with 20.1 effective megapixels lets you capture moments in rich detail, promising low noise and the best image quality in this camera class.

Take Wide Angle Shots With A Slim Camera
The lightweight and compact body of the W810 features a 26mm wide-angle lens with 6x optical zoom, so you can preserve every special moment effortlessly.

Record HD Movies For Every Occasion
Now you can easily record sharp and vivid movies then watch them on your laptop or upload them online without affecting the high image quality.

Transform Ordinary Shots Into Beautiful Scenes
Use the Picture Effect mode to expand your creative horizons and transform ordinary photos into artistic works. With the Cyber-shot W810, Picture Effect can be applied to photos as well as movies, and even in Sweep Panorama mode.

Capture Parties You Wish To Remember
If you're a party animal, this handy camera automatically adjusts ISO sensitivity, exposure compensation and saturation to enable easy capturing of vivid party photos, no matter the lighting conditions.

Capture Movies With One Touch
Be ready to shoot the action anytime. Simply pressing the Dedicated Movie button on the back of the camera starts movie recording when desired. The button is positioned in an easily accessible place for easy operation.

5cm Macro Focus Distance
The W810 camera gives you the power to shoot subjects at distances as close as 5cm (2 inches) at the wide end of the lens, and 55 cm (22 inches) at the telephoto side of things.

Intelligent Auto
With Intelligent Auto mode, snapping a perfect photo is a breeze. For a start, it determines the most ideal settings for different scenes. Intelligent Auto mode also combines the innovative technologies of Intelligent Auto Focus, Motion Detection and Intelligent Scene Recognition to ensure that you get beautiful photos, even in challenging conditions like low-light or backlit environments.

Built-In Play Memories Home Software
This pre-installed software makes it easy to transfer your videos and images to a computer for viewing, editing, sending via email and uploading to the internet.

Beauty Effect
Instantly touch-up your portraits with the new Beauty Effect mode, which allows you to make changes to the appearance of your skin tone, eyes and teeth. Say goodbye to blemishes and look picture-perfect in every shot, without having to edit your photos on a computer.

Advanced Flash
Cyber-shot W810 comes with an Advanced Flash feature that delivers bright and clear photos, even when shooting faraway subjects in low-light situations.

360-Degree Sweep Panorama
To make your Panoramic shots even more majestic, you can now choose between three Sweep Panorama modes - Standard, Wide, or a new 360 degree mode - which allows you to capture the whole scenery in one breathtaking shot.

Accessorise Your Cyber-Shot
Choose from chic or hardy cases, tripods and extra batteries for extended shooting, or multi-use cable for your camera. Boost the shooting possibilities of your Cyber-shot with Sony's original accessories.