There are plenty of 4K Smart TV offerings under Rs. 40,000. You can expect decent performance but many of us want absolute perfection, and that’s where Sony comes into the picture. Everything Sony makes feels top-notch. Their Bravia TVs still hold a certain benchmark. One cannot also deny Sony’s reliability and the perfect balance of picture and sound. Sony is now raising the standards even higher with its Bravia XR flagship series.
The Bravia XR series TVs come in two screen sizes – 55 and 65-inch. You can choose between an LED or an OLED panel. The XR55X90J and the XR65X90J full-array LED panels promises realistic colours and greater levels of brightness. They support Sony’s new XR Picture feature for precise backlight control and an enjoyable content watching experience. The 55A80J and the 65A80J sport an OLED panel that deliver absolute blacks and breath-taking contrast. They are 4K displays, so they operate at a resolution of 3,840 x 2,160 along with HDR 10, HLG and Dolby Vision.
The XR series TVs run on Sony’s new Cognitive XR processor, a CPU said to have human-like intelligence. It uses advanced algorithms to optimise detail in the picture and sound. The processor is also responsible for powering Sony’s XR Triluminos Pro that deliver a wider colour gamut with an enhanced range of hue and saturation. The TV also supports XR HDR Remaster that detects on-screen objects and automatically adjusts the colours and contrast. Sony says it results in exceptionally life-like picture quality with greater depth, textures, and natural colours.
These TVs also upscale pictures to 4K with their XR Picture Upscaling feature. They use the XR CPU to analyse every frame and render 4K images with details preserved. The Bravia XR series TVs are made for gaming too. They come with HDMI 2.1 for playing 4K games at 120fps with a PlayStation 5 or Xbox Series X and S. The dedicated game mode reduces the input lag to 8.5ms, so you can be agile and win competitive games. The Bravia XR TV range also manages to smoothen action-paced scenes with its XR Motion Clarity. They also come with IMAX Enhanced-Certification, which means they are optimised for high-fidelity picture and sound.
Sony has ensured the XR TV series easily blends in your living space. They sport narrow bezels that look the TVs a modern look. You can also modernise your living space with its built-in high-resolution wallpapers. These TVs also comes with a light sensor that optimises the picture brightness to the room conditions. These TVs have a Titanium Black frame and they come with a three-way multi-positional stand, which makes positioning the TV easier. They also ship with a wall mounting kit.
The XR TV range also offers rich connectivity. They have Wi-Fi 802.11ac and a LAN port for internet connectivity. There are 4 HDMI ports, all supporting 4K at 120 fps. You also get an optical port for connecting a sound bar and home theatre system. The TV also has Bluetooth 4.2, so you can connect your wireless headphones and even gaming controllers to play compatible games.
The Bravia XR TVs runs Android TV OS. They offer a clean user interface, so you can look for your favourite TV shows and movies. They come pre-loaded with major streaming apps such as Amazon Prime, Disney+ Hotstar, HBO Max, and Netflix. The TVs have a dedicated Netflix Calibrated Mode specially developed to enjoy Netflix originals. You can download games and even local streaming apps such as Zee5, MX Player, SonyLiv and Voot from the in-built Google Play Store.
These TVs also support Google Assistant, so you can find movies, play music, get weather updates and even control smart home devices using voice commands. There is also support for Amazon Alexa and Alexa-enabled devices. With the built-in Chromecast, you can cast your favourite videos, photos and movies from your mobile device. There is also support for Apple AirPlay for streaming audio and videos from an iPhone or iPad.
The Bravia XR TVs promises to deliver cinema-like sound quality. They sport two full-range speakers along with two subwoofers. Sony says the XR TVs also support a new Acoustic Auto Calibration feature that detects objects around the TV and optimises the audio output for a more immersive experience. Additionally, the speakers also support Dolby Atmos, which means you can experience surround sound experience at home.
In times of pandemic where you cannot go to cinemas, the XR TV range can bring the cinema experience to your home. These TVs deliver stunning picture quality with cinema-like sound. Their list of smart features, premium design and compatibility with the latest generation consoles give them an edge over their competitors. Prices for Sony Bravia XR TVs start at Rs. 133,324*. These TVs are available at www.reliancedigital.in and your nearest Reliance Digital Store.
Note – Prices are subject to change. Refer to the product page for the latest prices, details, and availability.
