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Onida 55UIF-S 4K Fire TV – A TV experience, unlike any other




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A good 55-inch 4K TV can cost more than 60,000. That is a lot of money, the reason many of us settle with a smaller, 43-inch TV. However, Onida wants to end the days of compromises. One of the most popular brands from the 90s and early 2000s is now making a comeback with an affordable 55-inch 4K TV. Like the older Onida TVs, it is styled a step ahead of its rivals, making it among the first to offer a Fire TV OS, which promises to take the smart television experience to a new level.

Most budget TVs use non-certified Android OS, resulting in poor software support. They are also not optimised for TVs hardware, resulting in glitches and sloppy performance. However, the Onida 55UIF-S 4K TV’s Fire TV OS is designed to offer one of the smoothest UI experiences. It runs Fire TV OS 6, the same OS used by Amazon’s Fire Stick devices. This means you can easily navigate through apps and even switch between them without experiencing any sort of stutter. The Fire TV OS offers great software support, making the device perfect for long term usage.

The Onida 55UIF-S 4K TV can also be the centre of your home automation. It comes with built-in Alexa support, which means you can control smart home devices like smart bulbs, adaptors, ACs, and even air purifiers using voice commands. Alexa also makes opening apps and playing your favourite content easy. You can also use voice commands to get weather updates and even for booking cabs. The TV comes installed with major streaming apps like Amazon Prime, Netflix, Disney Hotstar+ and HBO Max. You will also find support for local content apps like Zee5, SonyLiv and Voot.

Apps like Audible are also present, so you can even listen to audiobooks on the TV. The TV also comes with an in-built app where you can find additional games and apps. You can also pair a wireless controller to play games like Beach Buggy, Crossy Roads and Hill Climb Racing.

The Onida 55UIF-S is a 4K TV running a resolution of 3840 x 2160. Most budget TVs typically use edge-lit LED arrays to maintain a low price point. However, the 55-UIF-S use a direct LED array that results in higher brightness, better backlit and black uniformity. The TV uses an IPS panel, which means you get good colour accuracy along with wider viewing angles. It also supports Dolby Vision and HDR 10 formats. The TV automatically detects HDR content, reducing the hassle of manually switching between HDR and non-HDR modes.

The TV uses Onida’s Lucent Power Engine to upscale content to 4K, regardless of the source resolution. Onida says, this technology also maintains colours, so you can have a natural-looking and immersive picture watching experience. The TV has a dedicated Game Mode for reducing input lag and smoothening the gaming experience. You can also turn on this mode while watching action-paced movies and sports events. If you use gaming consoles like PlayStation 4 or Xbox One, then this TV should be fine for your needs.

The Onida 55UIF-S comes with three HDMI ports, out of which one supports the ARC feature. A composite audio and video port is also present. The TV comes with an optical in port for connecting a sounds bar or a home theatre system. Wireless connectivity is through Bluetooth 5.0 for peripherals, and Wi-Fi 802.11ac for networking. Wired Ethernet is also present. All ports are placed on the right of the TV so they are easily reachable, even if the TV is wall mounted.

The Onida 55UIF-S looks no less than a premium 4K TV. Onida has managed to keep the bezels minimal, so the TV looks slick. The TV stand also matches its glossy edges for a more uniform look. The remote control is also equally impressive, like Amazon’s Fire Stick remote controller with easy-access buttons for services like Netflix, Prime Videos, Zee 5, and Sony Liv. There is also a voice button for summoning Alexa.

Priced at Rs. 47,999*, the Onida 55UIF-S is a flagship 4K TV offering one of the best smart TV experiences along with top-notch picture quality. Onida also has a 43-inch full HD variant of the device, offering the same Fire TV experience at an even more affordable price. You can also find other Onida budget offerings over at www.reliancedigital.in. To experience their picture quality in person, feel free to visit your nearest Reliance Digital store.

Note – Prices are subject to change. Please refer to the product catalogue for more details, pricing, and availability.