Sony Bravia XR 195 cm (77 inch) Ultra HD (4K) OLED Smart TV, A80J XR-77A80J

BRAVIA XR A80J

OLED contrast and sound, mastered with human intelligence

See how we've maximised viewing realism with our OLED panel, powered by the revolutionary Cognitive Processor XR—it's sound and vision in perfect harmony.

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World's first cognitive intelligence TV2

Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

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Extraordinary OLED pictures, as perceived by the human eye

Enjoy breathtaking OLED contrast with pictures that feel deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our unique OLED panel, this technology delivers truly lifelike pictures with ultimate pure blacks.

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Turn any sound into a truly immersive experience

Advanced screen speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you're watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.

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Hands-free entertainment with help from Google

With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre and get personalised recommendations on what to watch by saying, "Ok Google, what should I watch?" Even get answers on-screen, control smart-home devices, and more.3456

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Recycle. Renew. Reduce.

Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large-screen models.

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XR Picture

Feel more depth and texture with pure blacks and dazzling light

Our Cognitive Processor XR cross-analyses data, enhancing pictures in the same way that the human eye focuses for more realistic colour and depth. With XR OLED Contrast, brightness is adjusted for higher peaks in glare and deeper blacks in shadow—no more details overwhelmed by shadow or lost in blown-out highlights.

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A wide palette of naturally beautiful colours

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

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Recreating lost texture—the intelligent way

Whatever the content or source, you'll enjoy entertainment close to 4K7 resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.8

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Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyses data to ensure that action stays smooth, bright and clear.

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XR Sound

The screen is the speaker, sound perfectly matches action

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what's on the screen for a truly immersive experience.

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All your entertainment upscaled to 3D surround sound

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

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Voice Zoom 2 enhances voices for clearer dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.

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Easily control your smart home

Use your voice to control smart home devices throughout your home. Adjust lighting or control other connected devices.69

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Supersize your smartphone favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.1011

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Control all your devices with one smart remote

All your connected devices can be controlled with our smart commander. One-button access to video-on-demand services brings shows and movies into your room in seconds.

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Minimalist design—all immersion, no distraction

Our minimalist One-Slate design embraces the screen in a single pane of glass that's naturally elegant and keeps you focused on the picture. This OLED TV looks and sounds beautiful, whether on a stand or mounted on a wall.

Prestige 3-way multi-position stand, versatile for any TV placement

A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

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Metal Flush Surface for immersive viewing

The premium look metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.

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Aluminum Layer Stand, luxurious look and feel

Our premium stand in aluminum has been designed to perfectly match the TV and harmonies with your room and décor.

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Supreme pictures and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment.

Ambient Optimization, Light Sensor and Acoustic Auto Calibration

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Enjoy studio-quality entertainment, as the creator intended

With a range of technologies that preserve the creator's intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision, this TV reproduces all the drama and excitement of the director's imagination. And as it's Calman Ready, creators can even use it during production edits.

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