Sony Bravia 139 cm (55 Inch) 4K Ultra HD Smart LED Google TV XR-55X90J (Black)

Driven by human intelligence, defined by 4K contrast
See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of our revolutionary Cognitive Processor XR.

* This Sony 55X90J Smart LED Television video is for illustration purpose only.

World's first cognitive intelligence TV
Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

* This Sony 55X90J Smart LED Television image is for illustration purpose only. Actual image may vary.

Precise 4K pictures, as perceived by the human eye
Enjoy pictures that feel deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic pictures full of lifelike contrast.

* This Sony 55X90J Smart LED Television image is for illustration purpose only. Actual image may vary.

Turn any sound into a truly immersive experience
Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you're watching. Enjoy your entertainment in a whole new way with sound and picture in perfect harmony.

* This Sony 55X90J Smart LED Television image is for illustration purpose only. Actual image may vary.

Watch what you love, control it with your voice
Your TV is now more helpful than ever. Use your voice remote to easily find your favourite movies, shows, and music. Ask Google to find a specific title, search by genre, or get personalised recommendations on what to watch by saying, "what should I watch?" Even get answers on screen, control smart-home devices and more.

* This Sony 55X90J Smart LED Television image is for illustration purpose only. Actual image may vary.

Recycle. Renew. Reduce.
Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 30% of sustainable material is used in the frame of this TV and our unique recyclable plastic SORPLAS with an industry-leading recycle rate of 89% is used in its components.

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A wide palette of naturally beautiful colours
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

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Real life depth with deep blacks and intense brightness
Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker—no more details overwhelmed by shadow or lost in blown-out highlights.

* This Sony 55X90J Smart LED Television image is for illustration purpose only. Actual image may vary.

Recreating lost texture the intelligent way
Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.

* This Sony 55X90J Smart LED Television image is for illustration purpose only. Actual image may vary.

Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyses data to ensure that action stays smooth, bright and clear.

* This Sony 55X90J Smart LED Television image is for illustration purpose only. Actual image may vary.

Sound from the screen, perfectly matching action
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound-positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what's on the screen for a truly immersive experience.

* This Sony 55X90J Smart LED Television image is for illustration purpose only. Actual image may vary.

All your entertainment upscaled to 3D surround sound
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

* This Sony 55X90J Smart LED Television image is for illustration purpose only. Actual image may vary.

Voice Zoom 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.

* This Sony 55X90J Smart LED Television image is for illustration purpose only. Actual image may vary.

Easily control your smart home
Use your voice to control smart home devices throughout your home. Adjust lighting or control other connected devices.

* This Sony 55X90J Smart LED Television image is for illustration purpose only. Actual image may vary.

Supersize your smartphone favourites
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.

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Control all your devices with one smart remote
All your connected devices can be controlled with our smart commander. One-button access to video-on-demand services brings shows and movies into your room in seconds.

* This Sony 55X90J Smart LED Television image is for illustration purpose only. Actual image may vary.

Beautiful minimalist design that maximises entertainment
Our minimalist design maximises the screen and minimises the bezel so you stay focused on what's important—the picture. It's a TV designed for immersive sound too, whether positioned on a stand or mounted on a wall.
Actual look may differ depending on TV size.

* This Sony 55X90J Smart LED Television image is for illustration purpose only. Actual image may vary.

Flush Surface for more immersive viewing
As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.

* This Sony 55X90J Smart LED Television image is for illustration purpose only. Actual image may vary.

Slim Blade Stand, luxurious look and feel
Our slimline stand has been designed to perfectly match the TV and harmonise with your room and décor.

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Supreme pictures and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

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Enjoy studio-quality entertainment, as the creator intended
With a range of technologies that preserve the creator's intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision, this TV reproduces all the drama and excitement of the director's imagination. And as it's Calman Ready, creators can even use it during production edits.

* This Sony 55X90J Smart LED Television image is for illustration purpose only. Actual image may vary.