Sony Bravia 126 cm (50 inches) 4K Ultra HD Smart LED Google TV KD-50X75L, Black

Beautiful colours and contrast, fine details powered by X1 4K Processor

Our powerful processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K quality, full of life-like colour and contrast.

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Just talk, a fun way to explore new worlds with Sony Google TV

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

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Find whatever you’re looking for.

Ask Google to quickly search for content across apps and services. It’s easy to find everything from jungle escapades to intergalactic comedies. Start watching right away or save the fun for later.

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Super resolution with 4K X Reality Pro, whatever you’re watching.

See glorious 4K pictures, rich with real world detail and texture, exclusively powered by our 4K Processor X1™. Images filmed in 2K and even HD are upscaled close to 4K levels of detail by 4K X-Reality™ PRO using a unique 4K database.

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Enjoy your favorite content more vividness and lively.

Expands the colors of the image to the reproducible colors of the TV and achieves vivid color reproduction.

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Motionflow™ XR keeps the action sequences smooth.

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

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Clear Phase for smooth, balanced frequencies

Our Clear Phase technology analyses and compensates for inaccuracies in speaker response by "sampling" speaker frequencies with higher precision. This data is used to cancel out any peaks or dips in the speaker's natural response to give pure, natural audio with smooth, even reproduction of all frequencies.

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Dolby Audio.

Dolby Audio delivers rich, clear, powerful sound. Experience entertainment like never before.

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Clear Phase for smooth, balanced frequencies

Our Clear Phase technology analyses and compensates for inaccuracies in speaker response by "sampling" speaker frequencies with higher precision. This data is used to cancel out any peaks or dips in the speaker's natural response to give pure, natural audio with smooth, even reproduction of all frequencies.

*This Sony Smart LED TV is for illustration purpose only. Actual image may vary.

Auto HDR Tone Mapping

With the feature for PS5, Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you'll see fine details and true colors

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Google Play: a world of content and apps

Discover movies and TV shows, games and much more from Google Play. Enjoy a huge and ever-growing choice of apps on your TV in a brand new way.

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X-Protection PRO - Performs in the toughest conditions

Sony televisions built with the new and improved X-Protection PRO technology are made to last. Not only are they equipped with superior dust and humidity protection, they also pass the highest standards of Sony's lightning tests, meaning your TV is safeguarded from lightning strikes and power surges. Keep enjoying seamless entertainment with a TV that lasts longer.

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Get started with just Quick Access Buttons

Sony TVs have a dedicated buttons for Sony Liv, Netflix, Disney+Hotstar, Prime Video and YouTube Video & Music.

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Works with Apple AirPlay / Apple HomeKit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

*This Sony Smart LED TV is for illustration purpose only. Actual image may vary.