Samsung Serif Design 138 cm (55 inch) Ultra HD (4K) QLED Smart TV, 55LS01T

Unconditionally Beautiful

Designed for every place, at every moment, from every angle

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World’s No.1 TV brand 14 years running

Beautifully Designed + World Class Technology...

If you have a keen sense of design like myself, then this is the TV for you.

Beautiful form meets pragmatic function...

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Your home, unlimited possibility

360 All Round Design

Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.

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Unlike conventional TVs, it doesn't belong next to the wall

Detachable Floor Stand

Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.

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New ways to enjoy content

NFC on TV

When you need some music, just connect and enjoy your view.

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See the world in QLED Technology

Color Volume 100% & HDR 10+

Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.

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Fits perfectly wherever you put it

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An eye-catcher for sure

'I' Shaped Design

The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.

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Here’s how to install it

No tools? No problem

It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.

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Plus, some tips to hide the cables

Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.

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It has various options for your home vibe

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Exclusive patterns

Your screen doesn’t have to be blank when you’re not watching. Specially created by Ronan & Erwan Bouroullec, the new Ambient Mode features two exclusive patterns inspired by the natural world around us--a beautiful leaf and a textured fabric—and with various colors options to match your mood.

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Enjoy every moment with The Serif

Ambient Mode +

Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one--The Serif gives you a range of choices and settings that transform your TV how you lik

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Set the mood with your voice

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Fit the mood toyour schedule

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Expand your life with seamless connections

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Mirrors all your experiences

All your devices, connected in seconds and in simpler way.

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AirPlay 2

With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.

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SmartThings

Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS,the SmartThing’s app makes it easy to connect and enjoy.

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All it takes is a tap

Tap View

Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.

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The multi-tasking helps too

Multi View

Split the TV screen so you can watch what’s on TV and what’s on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.

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How to use NFC on TV

Step 1

With the TV screen off, place your mobile device on top of The Serif.

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Step 2

Your mobile will connect to the TV via NFC.

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Step 3

Now you can stream music from your mobile on The Serif.

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Step 4

You can enjoy your content quickly with the fast connection.

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It even responds to what you ask

Multiple Voice Assistants (Check before use due to availability of the feature)

Bixby

With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.

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Amazon Alexa

Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favorite music, show the front door, and more.

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Google Assistant

Easily find and enjoy your favorite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.

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It has the power of QLED and an innovation in audio

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It makes sure you hear what matters

Active Voice Amplifier (AVA)

Active Voice Amplifier uses audio spatial intelligence to recognize when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don’t have to break focus on the dialogues that matter through the advanced sound signal processing.

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