Apple iPhone 12 Pro 256 GB, Silver

iPhone 12 Pro

It's a leap year.

A14 Bionic rockets past every other smartphone chip. The Pro camera system takes low-light photography to the next level - with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.

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Less Bezel, more Screen.

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iPhone 12 Pro Max

17.01 cm (6.7 inch) Super Retina
XDR display

iPhone 12 Pro

15.49 cm (6.1 inch) Super Retina
XDR display

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Kicks glass.

Ceramic Shield, tougher than any smartphone glass

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Surgical-grade stainless steel.

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Blows other phones out of the water.

Industry leading IP68 water resistance

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Four finishing touches.

Pacific Blue, Gold, Silver and Graphite

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A14 Bionic

The only thing even close was our last chip.

A14 Bionic is the first 5-nanometre chip in the industry, with advanced components literally atoms wide. Forty per cent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.

Generations ahead of any other smartphone chip

LiDAR technology

Scans the surface of Mars. And now your living room.

NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultra-fast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.

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Pro camera system

A new day for Night mode.

Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27% more light, for greater detail and sharper focus day or night.

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12 Pro Max. Camerus maximus.

The bigger iPhone maxes out the Pro camera system. A 47% larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilises the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65-millimetre Telephoto camera lets you zoom in tighter on portraits.

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Portraits that come out at night.

Night mode portraits

on the Wide camera give you vivid colour, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.

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Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic colour throughout the room.

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Deep Fusion

kicks in for low- to mid-light scenes. The Neural Engine analyses multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman and the wall.

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Portrait mode, fine-tuned.

Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.

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More detail. In the blink of AI.

Smart HDR 3automatically refines highlights, shadows and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.

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Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.

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Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.

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Beyond faces, Smart HDR 3 uses machine learning to recognise scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.

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Shot on iPhone 12 Pro Max.

2.5x optical zoom

on the 65-millimetre Telephoto camera lets you see all that close-up detail without being right next to your subject.

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Bigger pixels

on the Wide camera help reveal intricate patterns, subtle textures and incredible detail throughout the shot — even when you’re shooting in available light.

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Colours

are remarkably true-to-life in almost any light, like all the translucent reds in her outfit and the saturated neon hues of the diner behind.

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A snapshot of each camera.

Ultra-wide

iPhone 12 Pro

• 13mm focal
  length
• 120º field of view
• ƒ/2.4 aperture
• 5-element lens
• Lens correction

iPhone 12 Pro Max

• 13mm focal
  length
• 120º field of view
• ƒ/2.4 aperture
• 5-element lens
• Lens correction

Wide

iPhone 12 Pro

• 26mm focal length
• 1.4 µm pixels
• ƒ/1.6 aperture
• 100% Focus Pixels
• 7-element lens
• OIS

iPhone 12 Pro Max

• 26mm focal
  length
• 1.7 µm pixels
• ƒ/1.6 aperture
• 100% Focus Pixels
• 7-element lens
• Sensor-shift OIS

Telephoto

iPhone 12 Pro

• 52mm focal length
• ƒ/2.0 aperture
• Focus Pixels
• 6-element lens
• OIS

iPhone 12 Pro Max

• 65mm focal length
• ƒ/2.2 aperture
• Focus Pixels
• 6-element lens
• OIS

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Coming soon

Apple ProRAW. For an absurd amount of creative control.

ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multi-frame exposure adjustments already in place — and have more time to tweak colour and white balance.

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Dolby Vision recording

60 times more colours. Infinitely more spectacular.

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First camera ever to record in Dolby Vision

iPhone 12 Pro jumps from 8- to 10 bit HDR recording, capturing 700 million colours for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.

Now every night is movie night.

The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.

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TrueDepth camera

It’s never too late to take another Night mode selfie.

Night mode comes to the front camera, bringing all that low-light detail and natural colour to your favourite subject. Deep Fusion, Smart HDR 3 and Dolby Vision recording are now on the TrueDepth camera too. So you’ll look your best in any light.

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Super Retina XDR display

An infinity pool of pixels.

How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing colour, brightness and contrast right to the very edge.

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MagSafe accessories

Everything just clicks.

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Instant attraction.

Each piece magnetically snaps together like magic.

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Stack and go.

Snap on a case, a wallet or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)

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Turbo chargeable.

Magnets align themselves perfectly every time for faster wireless charging.

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Wireless

Speed up your downloads.

iPhone 12 Pro delivers 4G LTE speeds up to 2 Gbps, so you can download large files, upload photos and stream high-quality video faster than ever. It also has up to 32 LTE bands — the most of any smartphone — so you’ll get those faster speeds in more places around the world.

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iOS 14

Get right to the good stuff.

iOS 14 is packed with shortcuts that get you just what you want, right when you want it.

App Clips

are easy to discover and use right in the moments you need them.

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Widgets

have been redesigned to serve up info you want at a glance - right on your Home Screen.

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Pinned conversations

in Messages put the people you talk to most right at the top of the list.

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Privacy is built in.

iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. And the list goes on.

We reduced our carbon footprint. By thinking inside the box.

Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast charging USB C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.

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Even the little things are a big deal.

Twice the starting storage

iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.

More shots, less lag

Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.

Spatial audio with Dolby Atmos

Sound moves around you in 3D space, so you feel like you’re inside the action.

Have two numbers

Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.6

Recycled rare earth in magnets

iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.

Use AR to see it from every angle.

Open this page using Safari on your iPhone or iPad.

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