LG 177.8 cm (70 inch) Ultra HD (4K) LED Smart TV, 70UP7750PTZ(492338636)

Real 4K UHD.

Unreal immersion.

LG UHD TVs surpass your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD.

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Blockbuster performance guaranteed.

Bring the cinema home. FILMMAKER MODE, Dolby Vision IQ and Dolby Atmos, and HDR bring you a more immersive viewing experience. Connect with your favourite streaming platforms to access the content you love.

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Entertainment

Home to all your favorites.

Access the Netflix, Disney+ Hotstar, Apple TV app, and Amazon prime video. Choose From the latest movies, TV shows, documentaries, and live sports, and find them all in one place.

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FILMMAKER MODE

The director's vision brought to life.

FILMMAKER MODE turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

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Active HDR

Down to the finest detail.

LG UHD TV provides vibrant colour and accurate detail with Active HDR. Enjoy your favorite films in the same quality as the original with multi HDR formats including HDR10 and HLG.

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Play like a boss.

Jump into the action. Game Optimizer, fine-tuned HDR graphics and low input lag make gameplay faster and more immersive.

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Game Optimizer

Quick and easy game setup.

Manage all your settings in one place with modes optimized for various game genres: FPS, RPG, and RTS. Control contrast with black and white stabilisation for better visibility.

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HGiG

Immerse yourself in the game.

HGiG recognises tv performance and picture quality then tunes HDR graphics to provide the ultimate HDR gaming experience.

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Low Input Lag

Complete control without delay.

LG UHD TVs allow users to take full and instant control of games without delays.

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Thrilling Sports Experience

Feel like you're in the stadium. Bluetooth Surround Ready lets you experience the game as though you're right on the sidelines. And with Sports Alert you'll always know when your favourite teams are playing.

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Sports Alert

Never miss your team play.

Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.

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Bluetooth Surround Ready

A clear home advantage.

Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

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Enhance Your Interior

Add LG UHD AI ThinQ to your interior decoration. A slim panel and bezel combined with aesthetic design elevate any interior.

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Intelligent Quad Core Processor 4K

Enhance everything you see and hear.

The processor removes video noise and creates more vibrant color and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. It also knows when, where, and how to improve sound, creating virtual surround sound for a more immersive and cinematic experience.

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AI Brightness Control

A bright idea for better TV.

A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. Smart dimming control and a pixel compensation algorithm improve contrast for better dark images. And HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth.

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AI Sound

Sound that every genre deserves.

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience.

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AI ThinQ

Think you know smart?

Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite built-in voice assistant to control your TV with just your voice or browse through all the OTT apps for latest content and movies.

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New Home

Welcome to your new home.

Your days of endlessly searching for new content or old favorites are coming to an end. The home screen has been redesigned to show you everything worth watching, all in one place. Enjoy personalized content recommendations based on your watch history, quick access to a variety of content, and easier control of connected devices.

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New Magic Remote

More like a magic wand.

The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites.

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Voice Command

Your central hub of convenience.

LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition. With Google Assistant and Amazon Alexa built in, you can control your LG UHD AI ThinQ with your voice and access entertainment faster.

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