Apple iPhone 13 256 GB, Pink(491997708)

iPhone 13

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

iPhone 13
Your new superpower.

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilisation. And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera reveals more detail in the dark areas of your photos
New Wide camera captures 47% more light for better photos and videos
New sensor-shift optical image stabilisation keeps shots steady even when you’re not

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

It even fits in iPhone 13 mini

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

iPhone went to film school, so you don’t have to
Presenting Cinematic mode
Filmmakers use a technique called rack focus shifting focus from one subject to another to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.

Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

Take a great photo without lifting a finger

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colours.

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

Smart HDR 4 now recognises up to four different people in a scene and optimises contrast, lighting and even skin tones for each one. So everybody looks their best.

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

Deep Fusion activates in mid- to low-light scenes. It analyses multiple exposures pixel by pixel to capture the subtlest textures, patterns and details.

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

Memories are automatic slideshows created from meaningful moments in your photo library. Personalise them with your own look and feel or even a soundtrack from your music library.

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colours while keeping skin tones natural
Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colours. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

Just choose a style once — like Vibrant, shown here and your photos will automatically have that look

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

A front camera that doesn’t take a back seat

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

The TrueDepth camera system has all the latest features from the back cameras:

Cinematic mode

Photographic Styles

Dolby Vision HDR recording

Portrait mode

Night mode selfies

Smart HDR 4

Deep Fusion and more

for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

2x the storage
iPhone 13 starts at 128GB for all your photos and videos

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

Super Retina XDR display

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

Super-bright
Our OLED display gets 28% brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1,200 nits for HDR content. You’ll notice bright whites, true blacks and every shade in between. Yet the display conserves power better than ever.

Super-colourful
iPhone 13 features a cinema standard wide colour gamut, displaying colours just as filmmakers intended. And with precise colour accuracy, everything on the screen looks remarkably natural.

Super-sharp
The Super Retina XDR display has an ultra-high pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

Raises the Battery
Up to 2.5 hours of more battery life on iPhone 13.
Up to 1.5 hours of more battery life on iPhone 13 mini.3

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU than the competition
Up to 30% faster graphics than the competition
The only smartphone chip faster is in iPhone 13 Pro

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

In touch. In the moment
iOS 15 lets you keep the conversation going while sharing movies, music or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions and more.

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

Privacy
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.

Good design is good for the planet. Our stores, offices, data centres and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills. A phoneful of fun
Stream songs, albums and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.

Multiply the magic
Everything you love about your iPhone gets even better when you use it with a Mac, iPad or Apple Watch. It all just works together — seamlessly. Answer a call on whatever is close at hand. Take a photo on your iPhone and watch it instantly appear on your Mac. And see all your texts, all the time, on all your devices. Easy.

* This Apple iPhone 13 image is for illustration purpose only. Actual image may vary.