Now we're introducing iPhone 7 RED Special Edition. Every purchase brings us a step closer to an AIDS‑free generation.
iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems. The best performance and battery life ever in an iPhone. Immersive stereo speakers. The brightest, most colourful iPhone display. Splash and water resistance. And it looks every bit as powerful as it is. This is iPhone 7.
Built to be water resistant.
With its entire enclosure re-engineered, iPhone 7 is the very first water-resistant iPhone. So now you're protected like never before against spills, splashes and even dust.
An all-new Home button.
The Home button on iPhone 7 is an advanced solid-state button designed to be durable, responsive and pressure sensitive. Working in tandem with the new Taptic Engine, it gives you precise tactile feedback as you press. And it's even customisable. Welcome home.
Using a highly advanced fingerprint sensor that's as fast as ever, Touch ID makes unlocking your iPhone easy and secure.
An entirely new camera enters the picture.
iPhone is the most popular camera in the world. Now we've re-engineered that beloved camera, adding optical image stabilisation, an f/1.8 aperture and a six-element lens to make it even better for shooting photos and videos in low light. And with advanced new features like wide colour capture, your photos and
Live Photos will look even more vibrant.
Now your movies are just like the movies.
Videos shot in darker settings with iPhone 7 will look remarkably better, enhanced by optical image stabilisation and the all-new f/1.8 aperture. And the 12-megapixel camera captures high-resolution video up to 4K. So you can shoot epic movies of epic moments, even if they're happening in low light.
New 7-megapixel front-facing camera. Love your selfie.
The FaceTime HD camera is not only higher resolution, but it also uses wide colour capture. So now you can take sharper and more vibrant selfies. Worried about lighting? The Retina Flash matches the ambient light for a shot with natural-looking skin tones. Hello, gorgeous.
More brains behind the camera. Smarter ISP.
Why is the camera on iPhone 7 so advanced? It has an improved Apple-designed image signal processor built into the A10 Fusion chip. When you take a photo or video, the ISP powers over 100 billion operations and even uses machine learning to make your images look amazing. Other improvements include faster focus, and improved local tone mapping and white balance.
Photos for iOS. Bringing all your memories into focus.
You've never experienced your photos quite like this. The Photos app offers tools that let you find, share and remaster your photos in entirely new ways. And the Memories feature uses advanced search technology to sort your photos into albums and movies for you to enjoy - without putting in any work.
The brightest, most colourful iPhone display yet.
Almost everything you experience with your iPhone comes to life on its display. It's where you look at the photos, messages, news and countless other things that make up your day. The iPhone 7 display uses the same colour space as the digital cinema industry, so what you see will be noticeably more brilliant and vibrant. Because we all deserve a bit more brightness in our day.
More colours. More true to life.
With a new, wide colour gamut, the Retina HD display is able to deliver cinema-standard colours - and the best colour management in the smartphone industry. More shades of the colour spectrum can be used to create an image, meaning that what you see on the screen is a truer representation of the world. So whether you're checking out photos of that perfect dress or Live Photos you took on your holiday, the colours will be so accurate, it will look like you're there.
3D Touch. Now even handier.
When you use 3D Touch, your iPhone responds with subtle taps. So not only will you see what a press can do - you'll feel it. The new Retina HD display on iPhone 7 deeply integrates 3D Touch throughout iOS. Now you can interact with Messages, Calendar, Mail and other apps in a more powerful, more responsive way.
The most powerful chip ever in a smartphone.
iPhone 7 is supercharged by the most powerful chip ever in a smartphone. It's not just faster than any previous iPhone - it's also more efficient. That's because the A10 Fusion chip uses an all-new architecture that enables faster processing when you need it and the ability to use even less power when you don't. And with the longest battery life ever in an iPhone, you can work at twice the speed of iPhone 6 and still enjoy more time between charges.
Faster and more efficient.
With an all-new four-core design, the A10 Fusion chip's CPU has two high-performance cores and two high-efficiency cores. The high-performance cores can run at up to twice the speed of iPhone 6, while the high-efficiency cores are capable of running at just one-fifth the power of the high-performance cores. That means you get the best performance and efficiency when you need it.
Longest battery life ever in an iPhone.
With the A10 Fusion chip, this year you'll get more time between charges than ever before. Take advantage of up to two more hours on iPhone 7 and up to one more hour on iPhone 7 Plus than the previous generation.
iPhone. Now in stereo.
For the first time, iPhone comes with stereo speakers, delivering twice the audio output of iPhone 6s and increased dynamic range. So whether you're listening to music, watching videos or making speakerphone calls, iPhone 7 lets you crank it up. Way, way up.
EarPods. With a Lightning connector.
iPhone 7 comes with EarPods that have a Lightning connector. But if you still want to listen through your old headphones, you can plug them in using a 3.5-millimetre headphone jack adapter, also included.
The new AirPods offer a game-changing listening experience. Designed with a huge amount of forward-thinking technology inside a tiny device, these wireless earphones combine crystal-clear sound with a new sense of freedom.
Ultra-fast wireless with the best worldwide roaming.
iPhone 7 features ultra-fast wireless for data downloads. You can browse the web, download apps and games, and stay connected with the people who matter to you. And with iPhone 7, you can connect to more networks in more places so you'll have the best worldwide roaming available in a smartphone
iOS 10. It's why there's nothing else like an iPhone.
From the moment you pick up your iOS device, you're up and running. Tap your favourite app and get straight to work - or play. Swipe from the right side of the Lock screen to quickly pull up your camera. Scroll through thousands of photos in seconds. Everything about iOS is designed to look beautiful and work beautifully.
Hardware and software designed together. For an experience that stands apart.
Something really special happens when hardware and software are made for each other. Everything just works. Incredibly well. Apps can take full advantage of hardware features such as the powerful A10 chip, advanced camera system, Touch ID sensor and 3D Touch. Your iPad lets you work with two apps at once. iOS even helps your battery last longer by updating apps only when your device is plugged in.
An OS with a remarkably high IQ.
With sophisticated features like proactive suggestions, predictive typing and everybody's favourite personal assistant, Siri, iOS 10 makes everything you do easier, quicker and more fun.
Airpods. Wireless. Effortless. Magical.
Just take them out and they're ready to use with all your devices. Put them in your ears and they connect instantly. Speak into them and your voice sounds clear. Introducing AirPods. Simplicity and technology, together like never before. The result is completely magical.
Wireless headphones. Finally untangled.
After a simple one-tap setup, AirPods are automatically on and always connected. Using them is just as easy. They can sense when they're in your ears and pause when you take them out. And the AirPods experience is just as amazing whether you're listening to your iPhone, Apple Watch, iPad or Mac.
The power of 24-hour battery life.
AirPods deliver an industry-leading five hours of listening time on one charge. And they're made to keep up with you, thanks to a charging case that holds multiple additional charges for more than 24 hours of listening time. Need a quick charge? Just 15 minutes in the case gives you three hours of listening time. To check the battery, hold the AirPods next to your iPhone or ask Siri "How's the battery on my AirPods?"