Apple iPad mini WiFi + Cellular Tablet 16 GB, White

iPad mini makes one thing clear: its 7.9 inch display more than measures up to the complete iPad experience. View web pages in Safari. See where you are and what’s around you using Maps.1 Flick through your photos and watch videos in vivid detail. And wave hello to the family on a FaceTime call.2 The iPad mini display uses the same LED backlight technology as iPad to give you plenty of zing per square inch. And it’s perfectly sized to work with hundreds of thousands of apps made for iPad.

iPad mini has everything that makes an iPad an iPad, but it’s a fraction of the size. At just 7.2 millimetres, it’s pencil thin and unbelievably light.3 You can easily hold it in your palm. And stash it in your smallest bag without a second thought, so it’s always close at hand.

iPhoto is everything you love about viewing, editing and sharing photos — but with the power and simplicity of Multi-Touch. View iPhoto in the App Store

You can shoot 1080p HD movies from your iPad mini. And with iMovie, you can turn that footage into a Hollywood-style trailer or mini feature film. View iMovie in the App Store

GarageBand lets you play a collection of Touch and Smart Instruments that sound just like their real counterparts — but let you do things you never could on a real instrument. View GarageBand in the App Store

Apple-designed templates and easy-to-use formatting tools let you create beautiful letters, flyers, reports, invitations and more. View Pages in the App Store

Make innovative spread sheets in a few taps with over 250 easy-to-use functions, an intelligent keyboard, flexible tables and fun 3D charts. View Numbers in the App Store

Create presentations with elegantly designed themes, custom graphic styles, stunning transitions, animated 3D charts and more. View Keynote in the App Store

Keep up with the people you know. Share your updates, photos and videos. And see what friends and family are up to. View Facebook in the App Store

Hit the pitch with real players and real teams from your favourite leagues. And take on your friends anytime, anywhere — online. View FIFA 13 in the App Store

Get great deals on food and wine, and read exclusive stories and recipes from famous chefs and food writers. View Gilt Taste in the App Store

Browse design photos by style, room or location, and find local designers who can make your design dreams a reality. View Houzz Interior Design Ideas in the App Store

Learn about different regions of the planet, encounter amazing wildlife, discover landmarks and see the world in 3D. View Barefoot World Atlas in the App Store

Get the latest news from the world of business and finance. Track companies and indices and listen to podcasts by some of the smartest commentators on Bloomberg Radio. View Bloomberg in the App Store

Straight out of the box, iPad mini is ready for big things. Map out your next adventure. Then shoot it in 1080p HD. Watch a webcast or a film. Read a best-seller or a magazine. Check email. Send messages. Or stay in touch face to face over FaceTime. You’ll be amazed at how much is built right in.1

The App Store is home to over 275,000 iPad apps and counting.4 And right from the start, they work on iPad mini. But quantity is only part of the story. These are beautiful, immersive, made-just-for-iPad apps. And they change the way you do everything. You can make a spread sheet for work, make a Hollywood-style trailer for fun, plan a lesson, plan a trip or simply plan a meal — all on a device you can hold in one hand.

iPad is known for its fast, fluid performance, and iPad mini doesn’t disappoint. It features the powerful and power-efficient A5 chip, which makes everything you do feel smooth and natural. From the little things like switching from app to app and swiping from page to page, to the big things like editing photos, watching films and playing games.

iPad mini wouldn’t be an iPad without incredible battery life. Even with so much performance packed into such a small space, it still lasts up to 10 hours on a single charge.5 So you can read, watch, play, write and create whatever you want, as long as you want.

With FaceTime built into iPad mini, you can make a video call over Wi-Fi or a mobile network.2 The front-facing FaceTime HD camera gives everyone a great view of you, while the iSight camera on the back lets you show others what you’re seeing. So even when you’re out and about, your friends and family are never out of the loop. You can hear every laugh and see every smile. And with the 7.9-inch display, you’ve got more than enough screen to take in the whole scene. You can also use the front-facing camera for taking self-portraits or recording 720p HD video.

An impromptu performance on the train, the winning goal at your son’s football match, an amazing 360-degree view from the top of the mountain — the iSight camera on iPad mini lets you capture all these unpredictable, beautiful, spectacular moments. In 1080p HD, no less. The spacious iPad mini display gives you a great view of whatever you’re filming. And with automatic video stabilisation, your recording is free of bumps and shakes. So your videos are instantly ready to share.

The 5-megapixel iSight camera features a backside illumination sensor that captures great-looking pictures whether by sunlight or candlelight. When you shoot photos, the big, beautiful iPad mini display becomes a big, beautiful viewfinder — giving you plenty of room to compose your shot. Autofocus, tap to focus and tap to set exposure functions mean every photo you take instantly becomes frame-worthy. And with built-in face detection that automatically balances focus and exposure across up to 10 faces, there’s more room for more grins. So everyone look at iPad mini and say “Cheese”.

iPad mini features advanced Wi-Fi that’s up to twice as fast as any previous-generation iPad. With dual-band (2.4 GHz and 5 GHz) 802.11n Wi-Fi and support for channel bonding, download speeds can reach up to 150 Mbps.6 Translation: the things you do every day may start to feel a whole lot faster.

If you want to connect to the Internet even when you don’t have access to Wi-Fi, choose iPad mini with Wi-Fi + Cellular. It can make ultra-fast mobile network connections around the world — including advanced wireless networks such as HSPA, HSPA+ and DC-HSDPA. So you can download content, stream video and browse the web at amazing speeds — without a contract or long-term commitment.

The world’s most advanced mobile operating system. At the core of every iPad, iPhone or iPod touch is iOS. It includes all the built-in apps you use every day and all the intuitive technology that makes iPad mini so advanced. With every free iOS update comes even more capability for your devices. You’ll find the latest version, iOS 6, already installed on iPad mini. So straight out of the box, you get more than 200 new features to make the things you do every day even better.

Your content. On all your devices. iCloud is built directly into iPad mini. Just turn it on and you’ll have instant access to all the things you need, whether you’re on your iPad, iPhone, iPod touch, Mac or PC.7 New features in iOS 6 let you do even more with iCloud. Share the photos you want with the people you choose using Shared Photo Streams. Locate, lock and recover your misplaced iPad mini easier than ever. Browse a web page on one device and pick up where you left off on another using iCloud Tabs. And that’s just for starters.